When I first received word about the Bent Plywood Cat Scratcher, my belief that bent ply had jumped the shark was somewhat reinforced. I mean, you can pretty much find a bent ply something-or-other just about everywhere these days. So, I ran this by a cat person, who also happens to have some modern tastes, and she thought it was a great idea. She quickly reminded me of those shag-carpet "cat condo" scratching towers down at the local PetSmart and upon hearing that, I was sold on the idea of this scratcher.
The scratcher appears to be available only in walnut but the cool thing about this is your carpet options are endless. The scratcher is sized to accommodate FLOR carpet tiles, allowing you to change it's appearance on a whim.
Link: Modern Critter [Thanks, Geoffrey]
Link: FLOR